CUJA × IMMORTAL GUARD
Official Apparel Partner of the Canadian Universities Jiu-Jitsu Association
Immortal Guard is the Official Apparel Partner of the Canadian Universities Jiu-Jitsu Association (CUJA), supporting the development of a distinct identity for university jiu-jitsu in Canada through apparel, merchandise and athlete support.
The partnership brings together a Canadian combat-sports brand and Canada’s national university jiu-jitsu organization with a shared objective: to help build opportunities, visibility and a stronger sense of identity around the student-athletes representing their universities and Canada.
From the Canadian Universities Jiu-Jitsu Championship to international university competition, Immortal Guard has become part of CUJA’s growing national and international presence.
Official CUJA & CUJC Apparel
Immortal Guard develops official apparel and merchandise for both the Canadian Universities Jiu-Jitsu Association and the Canadian Universities Jiu-Jitsu Championship.
The goal is to create more than event merchandise.
CUJA and CUJC apparel gives athletes, clubs and supporters a way to represent the university jiu-jitsu community and the institutions being built around it.
Collections can include:
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Official CUJA apparel
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Canadian Universities Jiu-Jitsu Championship merchandise
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Limited-edition championship collections
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University jiu-jitsu collaborations
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Team Canada University Jiu-Jitsu apparel
As CUJA grows, these collections will continue to help establish a recognizable identity around university jiu-jitsu in Canada.
Supporting Canada on the International Stage
Immortal Guard’s involvement with university jiu-jitsu extends beyond Canada.In 2026, Immortal Guard supported Team Canada University Jiu-Jitsu at the FISU World University Championship Combat Sports in Brasília, Brazil, where Canadian student-athletes represented the country in international university competition.
The event marked a significant step in the development of Canadian university jiu-jitsu.Athletes who had built their careers through university clubs and domestic competition now had the opportunity to compete while representing Canada on the international stage.
Immortal Guard supported that journey as part of its broader commitment to Canadian combat-sport athletes and the development of new competitive pathways.
A Canadian Partnership
Immortal Guard is a Canadian athletic apparel brand built around combat sports, competition and team identity.That makes its relationship with CUJA a natural one.
CUJA is building the structures around university jiu-jitsu, connecting clubs, developing national competition and creating new pathways for student-athletes.Immortal Guard helps give that system a visible identity.
Together, the organizations are working to build something Canadian university jiu-jitsu has not traditionally had: a recognizable culture surrounding its athletes, teams, championships and national representation.