Hayabusa Fightwear: Powering the Next Generation of Canadian Martial Artists
Founded in 2006 in Kingston, Ontario, Hayabusa Fightwear has become a global icon in the world of combat sports. From UFC octagons to university gyms, Hayabusa’s name is synonymous with technical precision, innovation, and excellence. But behind the elite-level gear is a core philosophy rooted in continuous growth, for both athlete and community.
A Proud Canadian Legacy
While many martial arts brands operate globally, few have remained as authentically tied to their roots as Hayabusa. As a Canadian company, Hayabusa has not only elevated the standard of gear used by professionals worldwide, but also committed itself to supporting martial arts at every level across Canada.
Whether it’s through sponsoring local tournaments, investing in youth programs, or offering affordable gear through wholesale partnerships, Hayabusa consistently proves that its mission goes far beyond business — it's about building a stronger, more connected martial arts culture in Canada.
Partnership with CUJA: A Shared Vision for the Future
Hayabusa’s partnership with the Canadian Universities Jiu-Jitsu Association (CUJA) and its flagship event, the Canadian Universities Jiu-Jitsu Championship (CUJC), is more than just a sponsorship; it’s a statement. It represents a belief in student-driven leadership, grassroots sport development, and the importance of creating pathways for student-athletes to compete, learn, and grow.
As the official sponsor of the UFC’s BJJ League, Hayabusa brings serious prestige to this partnership.
Their support of CUJC — the first university-level Jiu-Jitsu championship in Canadian history — shows that they’re invested not only in elite competition, but in empowering the next generation of martial artists from the ground up.
Why It Matters?
In a sport like Brazilian Jiu-Jitsu, where dedication, humility, and technique are the foundations of success, partnerships must be authentic. Hayabusa’s involvement with CUJC is exactly that: authentic, long-term, and driven by shared values.
They believe in building Canadian talent.
They see the value in student-led innovation are proud to be part of a movement that’s never been done before in Canada.
From the mats at clubs across the country, Hayabusa is helping shape what Canadian university BJJ can, and should look like.